I went into the Guardian Masterclass ‘How to be Art/Culture Critic’ wanting to learn a bit more about expressing my thoughts on arts such as theatre and contemporary art beyond saying ‘I like it’ or ‘I enjoyed it’. I know there is nothing wrong with that, but as a marketing professional, I know that is just not good enough. Why do I like it? or why do I enjoy it? Or more to the point, for writing a blog update, why would anyone else enjoy it, or what value would anyone find in the pieces I have experienced? How best to portray this in writing that does not put people off enjoying art and culture?